A new boutique for tween and teen girls opened in April at the Shops at Wildwood, giving Montgomery County families a brick-and-mortar alternative after the longtime Potomac shop On Cloud 9 closed last summer.

Sunset on Midsummer, at 10303 Old Georgetown Road, occupies a 1,759-square-foot space next to Fish Taco and Irresistibles. Owner Lindsey Wolf, 44, a Gaithersburg resident with two daughters ages 12 and 15, got the keys in January and opened April 18.

That date carried personal weight. It was the birthday of Wolf's late husband, Sid Wolf, who was struck by a car and killed in 2022. It was also one of their daughters' birthdays.

"It was just a really special day overall. There was a lot of emotion, just a lot of gratitude and happiness that we're here and we have this and we know he's around," Wolf told Bethesda Magazine in its July/August 2026 issue.

The store carries clothing in youth and junior sizes, from basic tees and jeans to special-occasion dresses priced between $50 and more than $100. Accessories, DIY charm bracelets, Kitsch beauty products and squishy toys round out the inventory. Wolf told Store Reporter in April that she wants the shop to be a welcoming space where girls of all sizes feel comfortable.

What sets the shop apart is a "Make It Yours" customization station. Shoppers pick from a wall of extra-soft basics in a rainbow of colors, then use in-store embroidery and heat-transfer machines to add monograms, words or designs. The embroidery machine handles up to 10 thread colors; drawers of heat-transfer patches include pineapples, hearts and ace signs. Wolf also hosts birthday parties and private events at the stations after hours.

Wolf told Bethesda Magazine she believes physical retail now needs to offer an experience, not just merchandise. She has a background in marketing and event planning, and founded a clothing line called Harper + Hope in 2016. She paused her fashion plans after Sid's death, then felt pulled back in early 2025 when she learned On Cloud 9 was closing.

That Potomac store, owned by Carol Gowling, had operated for more than 25 years before shutting its doors in summer 2025, according to Store Reporter.

Inside Sunset on Midsummer, glittery ceiling panels reflect light from chandeliers Wolf installed, and a sweet candy fragrance drifts through the space. Before opening, she invited a group of young "influencers" for a photo shoot. Half chose tiny, tight dresses; the other half grabbed hoodies and comfy pants.

The store's name comes from Midsummer Drive, the main road in Wolf's Washingtonian Woods neighborhood in Gaithersburg, combined with her love of sunsets. Wolf is a Montgomery County native whose father grew up near Wildwood.

Federal Realty Investment Trust, which has owned the Shops at Wildwood since 1969, welcomed the addition in a February press release. Vanessa Mendoza, vice president at Federal Realty, said small businesses have always been at the heart of Wildwood.

Sunset on Midsummer also sells online at sunsetonmidsummer.com. The store can be reached at (301) 697-9601.